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SEO and Digital Analyst

Marketing and Communications

Location:  Guildford
Salary:  £32,817 to £40,322 per annum
Post Type:  Full Time
Advert Placed:  Friday 25 October 2019
Closing Date:  Sunday 24 November 2019
Interview Date:  To be confirmed
Reference:  085919

This is an exciting opportunity for an experienced Search Engine Optimisation (SEO) and Digital Analyst to work in the Higher Education sector alongside other talented Marketing & Communications professionals.

The post holder will be a champion in driving our usage of analytics, to improve what we do on our digital channels (the main university website, staff intranet and student facing sites). They will support optimisation and improvements to the university’s main digital channels through identifying patterns, issues and opportunities in SEO data, in a bid to improve rankings, drive quality traffic, improve user journeys and completion of audience goals, and increase conversion rates. 

This role will:

  • Lead the team’s approach to measuring performance using data analytics through a deep understanding of Google Analytics, Tag Manager and Data Studio.  
  • Act as the champion for using data to drive insight into website activities, delivering necessary dashboards or ad hoc data deep-dives using Google Analytics.
  • Develop an advanced, comprehensive and flexible reporting/dashboard development function across audience segments and user experiences (e.g., smartphone-only browsers) for key stakeholders. 
  • Lead the maintenance and development of the web analytics platforms to support the analytical needs of the digital channels team and wider marketing and communications department. 
  • Analyse key site areas and user journeys to identify and interpret trends, delivering insights and actionable outputs to support content team’s work and the work of the UX Design Lead, including recommendations for content development and on-page optimisation.
  • Provide insights, analysis and support to the team in website/digital projects. 
  • Provide continuous assessment and potential improvement of organic/direct/referral traffic performance to teams across the organisation. 
  • Undertake keyword research, search trends and competitor analysis to identify opportunities for improvement and monitoring keyword rankings and traffic and clearly reporting on influencing factors.

The successful candidate will be:

  • Experienced in analysing both big data sets and ad hoc data analysis across organic web traffic and many points of SEO data (organic visitor behaviour, search volume trends, keyword tracking, competitor analysis, backlink profiles, site health analysis).
  • Able to compile and write reports that demonstrate strong writing skills and the ability to communicate clear, concise insights and recommendations.
  • Have excellent verbal communication: confident in presenting insights & reports to non-technical audiences and adept at presenting data graphically to those audiences
  • Have experience of Google Analytics, Data Studio and Tag Manager (or similar platforms) to optimally set up a data analytics framework. 
  • A good team player able to work with experience of productive working with digital content editors, UX/UI designers, developers and marketing and communications staff.

In addition to a competitive salary you will receive 32 days annual leave/closure days and a great benefits package including pension and discounted membership to our world-renowned Surrey Sports Park.



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Further details:

For more information and to apply online, please download the further details and click on the 'apply online' button above.

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